Public lecture, Sofia 2011
Public lecture: “Strategic approach to cultural management through entrepreneurship and innovations”: October 7, 2011, Sofia.
I was invited by the Observatory of Cultural Economics and the Department of Media and Mass Communications at the University of National and World Economy. The public lecture was held with the kind assistance of the Institute of Industrial Relations and Management OKOM.
Topics covered:
- What are the advantages of strategic approach in management cultural organizations and projects?
- Why innovation is an important instrument in the cultural management practice?
- What are the benefits and challenges when applying innovation elements and online technologies in the cultural sector?
- What are the economic and marketing benefits of entrepreneurship in cultural industries and how can we motivate entrepreneurial behavior?
