Learn and Share in a Live Online Environment

Advance professionally as managers, leaders and entrepreneurs
in the arts and the creative sector

Why join a masterclass?

  • Explore the basics, new trends and opportunities in the field ofmasterclasses_why-to-join-a-masterclass-small arts and cultural management
  • Discover your uniqueness, what makes you different from others
  • Analyze hidden resources and capacities
  • Think and act outside of the box in a strategic context
  • Explore innovative examples in arts, culture and the creative sector that lead to business models
  • Start your creative venture
  • Find new partnership opportunities
  • Expand internationally
  • Share your projects, examples, stories and professional work with others

Why online?

Comfortable learning environment

Listen and watch a live online session from a place of your choosing – where you feel most comfortable

Live mode

Live interaction with the trainer and easy communication between the participants during the online sessions


No competition

No obligation to share thoughts and ideas during the live online session

No worries

No admission requirements, assignments, participation points, exams or tests

No financial pressure

Much lower costs than joining a conventional offline class

New contacts

Meet new colleagues from different corners of the world without spending time and money to travel


Participate in the live online sessions from any location that has Internet


Opportunity to combine the independent learning with your work or family obligations

Join a masterclass if you are:

  • cultural manager
  • cultural administrator or policy-maker
  • artist
  • producer, artists’ agent or representative
  • entrepreneur
  • project manager
  • educator or trainer
  • consultant
  • freelancer
  • emerging or experienced professional in the arts, culture or creative industries

How to join a masterclass?

All you need is a good Internet connection and a strong motivation to learn.

These masterclasses differ from other online learning offerings because they are:

  • Live
  • Intensive
  • Unique and non-standardized
  • Convenient for both emerging and experienced professionals in the field
  • International in scope and not country-specific

Each Masterclass consists of four consecutive sessions (two hours each) every week at the same day/time. Please take in to consideration the difference between Eastern Standard Time EST and your time zone. Each session is in a live mode where we all join online at the same time.

During the online sessions you will be able to actively participate, ask questions and express opinions in a risk-free environment.  Once you sign-up for a course, you can also join our closed Facebook group to exchange resources and ideas with other participants.

Upon request, we can set up individual coaching session to talk in-depth about your creative project, start-up venture or professional path ahead.

Choose Your Masterclass

The next edition of Masterclasses start in January 2021.
Reserve your spot now by choosing a masterclass below and filling a simple form to express your interest.

Move Out of the Frame

International Entrepreneurship in the Arts

Start your creative venture and expand it beyond the national borders

Create Tomorrow Today

Strategic Management in the Arts

Consider external opportunities, your capacities, and elaborate your distinctive strategic plan

Manage Your Creative Organisation

Explore the 21st Century Arts Management

Learn the basics, new trends and opportunities in the international arts management theory and practice



“Attending Lidia's training workshop is not simply attending a lecture: she manages to motivate people with her enthusiasm, practical tips and deep understanding of the local context and challenges which cultural managers and entrepreneurs face today.”
Dilia Van Der Bilt-HamProgramme Officer (2008-2014)
European Cultural Foundation
“Lidia’s interactive teaching style, specific combination between theory and practice, international scope of content and last but not least – the generosity of her spirit, make her masterclasses very much appreciated for our students at the MA Program in Performing Arts Management at the National Academy for Theatre and Film Arts where she visits us every year.”
Prof. Snejina TankovskaDean Stage Arts Faculty
National Academy for Theatre and Film Arts
Sofia, Bulgaria
“Lidia's targeted and intense masterclasses on international cultural cooperation, strategic planning, entrepreneurship, project leadership and other areas are always greatly appreciated by the participants. Her capacity to analyze, connect theoretical discourse with cultural practice and cultural issues with social development makes her an invaluable member of our international team.”
Chris TorchSenior Associate
Stockholm, Sweden
Program Director
Rijeka 2020 - European Capital of Culture
“I have greatly appreciated Dr. Varbanova’s unique style of teaching. She has given us real life advice and shared her personal experiences in order to fully demonstrate an entrepreneur’s viewpoint of the business world.”
Adrian AbbateStudent (Fall 2010)
John Molson School of Business
Concordia University, Montreal
“I learned a lot from Lidia’s class on entrepreneurship and it opened my mind to try new things and take chances in this super constant evolving world that we live in.”
Anne-Marie PropheteStudent (Summer 2013) John Molson School of Business
Concordia University, Montreal
“What Prof. Varbanova has given me was more than knowledge. She has given me guidance, direction and inspiration, optimism and motivation on the path of my personal and professional development.”
Marija Gajic Professor and Marketing Manager
The Institute for Foreign Languages
Belgrade, Serbia