Educational and Inspirational Books on Strategy and Entrepreneurship in the Arts

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International Entrepreneurship in the Arts

In an engaging and accessible style, this book aims to help emerging and established entrepreneurs in the arts to successfully cross borders and expand their artistic ventures internationally.

Main highlights in the book

  • Systematic theoretical framework for all steps-from generating an innovative idea to its international growth
  • Applying concepts, models and tools from international entrepreneurship theory and practice into the arts and culture sector
  • Stimulating and thought-provoking cases of arts entrepreneurs from 16 countries- Seychelles, Canada, USA, India, Cambodia, Malaysia, Croatia, UK, Spain, Serbia, Kenya, Morocco, Iran, Belarus, Israel and Bulgaria
  • Over 50 short examples from emerging and established international arts ventures in diverse disciplines

International entrepreneurship in the arts is opposite to having a full-time job, security and stability. It is a lifestyle of risk-taking and living in uncertainty which at the same time is very rewarding. Entrepreneurs in the arts that cross borders are inspiring personalities who follow their passion to work in the arts field, utilize new international opportunities, care about the development of their creative team and constantly innovate. They are global leaders and cultural diplomats who are flexible, able to adapt and to work in different multicultural context.

Cover image: Mélissa Breault

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Strategic Management in the Arts

Main highlights in the book

  • Focuses on innovative thinking and entrepreneurial actions in the arts and culture sector as two primary vectors in strategic management
  • Discusses the necessity to cultivate an intrapreneurial climate in the arts
  • Structured to walk the reader through each element of the strategic plan systematically
  • Contains 16 case studies coming from France, Spain, Sweden, Italy, Turkey, Russia, Slovenia, Serbia, Macedonia, Kosovo, Canada and Mongolia
  • Over 40 short examples illustrate selected theoretical discourses

Who This Book is For?

  • Aims to assist university professors, instructors, lecturers and students from strategy and management programmes worldwide
  • A useful reading for arts managers, cultural administrators, arts entrepreneurs, board members, project leaders and business managers in the arts who need step-by-step guidance in the process of strategic management and a fresh approach in elaboration of a strategic plan

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More Information on the books

International Entrepreneurship in the Arts

This book will help you to answer the following questions:

  • Why entrepreneurship and innovations are different in the arts compared to other sectors?
  • How to generate innovative ideas and choose one of them to elaborate it as a business model?
  • What are the financial and fundraising options for an international arts enterprise?
  • What are the reasons to grow an arts venture and arguments to stay small-scale?
  • Why do many international startup companies in the arts fail?
  • What are the trends, barriers and success factors in international entrepreneurship in the arts?
  • How to choose an international entry model and find partners abroad?
  • How to manage an international arts enterprise in a sustainable mode?
  • What are the elements of the support system for arts entrepreneurship (such as: incubators, accelerators, startup networks, travel grants and prizes for arts entrepreneurs, creative clusters, creative districts, and many others)?

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Strategic Management in the Arts

This book will help you to answer the following key questions:

  • Why do arts organisations need strategic management, and how is it specific in the arts sector?
  • Why does successful strategic management in the arts require innovative thinking and
    intrapreneurial actions?
  • What are the main phases of the strategic management process in the arts?
  • What is the basic content and structure of a strategic plan for an organisation in the arts and culture sector?
  • How to elaborate a strategic plan in a sustainable tailor-made way, analysing and considering all external and internal factors?
  • How to design the functional parts of a plan, such as: operations, marketing, managing human resources, financial part and others?

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Reviews: International Entrepreneurship in the Arts

“Connecting theoretical approaches to a rich series of entrepreneurial cases from Europe, North America and Asia, Varbanova has succeeded to shed new light on international entrepreneurship in the arts. The book offers a step-by-step approach on how to think and act internationally – from the domestic inception of a creative idea to its international expansion. Written in an engaging style, International Entrepreneurship in the Arts can be used as an educational tool or as a manual for start-up entrepreneurs. Informative and inspirational, it can also serve policy-makers and other stakeholders committed to catalyzing and supporting innovation and entrepreneurship in the arts.”
Isabelle Schwarz
European Cultural Foundation
The Netherlands
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“Varbanova builds on her worldwide range of experience with arts and cultural organizations to provide a comprehensive view of international cultural entrepreneurship. In the context of intensifying global interconnectivity, Varbanova has created an important resource for students of arts management and leadership, cultural and creative economy, and cultural policy – as well as for creative entrepreneurs and innovators in the field! The book is a valuable and informative guide to all the ‘need to know’ aspects of creative entrepreneurship in contemporary times.”
Nancy Duxbury
Centre for Social Studies,
University of Coimbra, Portugal
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Reviews: Strategic Management in the Arts

“Emphasizing the intrapreneurial and analytical capacity, innovation and mobility of art organizations, all while honoring their diversity and basic values, Varbanova underlines the meaning of a strategic (collaborative) approach to management in a field that, still today, is quite dependent on its leaders’ values and ‘rules’. The book is an excellent methodological tool for teaching, exposing theoretical concepts combined with case studies, examples and concrete practical tips.”
Prof. Dr Milena Dragićević Šešić
UNESCO Chair in Cultural Policy and Management University of Arts
Belgrade, Serbia
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Strategic Management in the Arts is a one-stop, comprehensive overview of the management structures and strategies needed by organizations in the art and culture sectors. Lidia Varbanova knows her management theory inside out, but the real strengths of this book lie in the range of cases explored here. Lidia has an insider’s view of the cultural sector, from large arts organizations through tiny music companies, and this background makes her book highly useful for others looking to work in the same field. Varbanova reaches across history and around the world for her examples, giving us what will certainly be the standard textbook on cultural sector management for many years to come.
Dr. Will Straw Director
McGill Institute for the Study of Canada
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“This is an insightful introduction to strategic management in the arts and culture. It challenges students and art managers, researchers and decision makers to apply elements of strategic management in the art world – well conceptualized, and inclusive of concrete examples and pragmatic suggestions. The author makes a good point in emphasizing that skills are a necessary component in strategic arts management. A crystal clear guide to arts management!”
Professor Anita Kangas
University of Jyväskylä, Finland
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