Educational and Inspirational Books on Strategy and Entrepreneurship in the Arts
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International Entrepreneurship in the Arts

Strategic Management in the Arts

More Information on the books
International Entrepreneurship in the Arts
This book will help you to answer the following questions:
- Why entrepreneurship and innovations are different in the arts compared to other sectors?
- How to generate innovative ideas and choose one of them to elaborate it as a business model?
- What are the financial and fundraising options for an international arts enterprise?
- What are the reasons to grow an arts venture and arguments to stay small-scale?
- Why do many international startup companies in the arts fail?
- What are the trends, barriers and success factors in international entrepreneurship in the arts?
- How to choose an international entry model and find partners abroad?
- How to manage an international arts enterprise in a sustainable mode?
- What are the elements of the support system for arts entrepreneurship (such as: incubators, accelerators, startup networks, travel grants and prizes for arts entrepreneurs, creative clusters, creative districts, and many others)?
Strategic Management in the Arts
This book will help you to answer the following key questions:
- Why do arts organisations need strategic management, and how is it specific in the arts sector?
- Why does successful strategic management in the arts require innovative thinking and
intrapreneurial actions? - What are the main phases of the strategic management process in the arts?
- What is the basic content and structure of a strategic plan for an organisation in the arts and culture sector?
- How to elaborate a strategic plan in a sustainable tailor-made way, analysing and considering all external and internal factors?
- How to design the functional parts of a plan, such as: operations, marketing, managing human resources, financial part and others?
Reviews: International Entrepreneurship in the Arts
“Connecting theoretical approaches to a rich series of entrepreneurial cases from Europe, North America and Asia, Varbanova has succeeded to shed new light on international entrepreneurship in the arts. The book offers a step-by-step approach on how to think and act internationally – from the domestic inception of a creative idea to its international expansion. Written in an engaging style, International Entrepreneurship in the Arts can be used as an educational tool or as a manual for start-up entrepreneurs. Informative and inspirational, it can also serve policy-makers and other stakeholders committed to catalyzing and supporting innovation and entrepreneurship in the arts.”

European Cultural Foundation
The Netherlands
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“Varbanova builds on her worldwide range of experience with arts and cultural organizations to provide a comprehensive view of international cultural entrepreneurship. In the context of intensifying global interconnectivity, Varbanova has created an important resource for students of arts management and leadership, cultural and creative economy, and cultural policy – as well as for creative entrepreneurs and innovators in the field! The book is a valuable and informative guide to all the ‘need to know’ aspects of creative entrepreneurship in contemporary times.”

Centre for Social Studies,
University of Coimbra, Portugal
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Reviews: Strategic Management in the Arts
“Emphasizing the intrapreneurial and analytical capacity, innovation and mobility of art organizations, all while honoring their diversity and basic values, Varbanova underlines the meaning of a strategic (collaborative) approach to management in a field that, still today, is quite dependent on its leaders’ values and ‘rules’. The book is an excellent methodological tool for teaching, exposing theoretical concepts combined with case studies, examples and concrete practical tips.”

UNESCO Chair in Cultural Policy and Management University of Arts
Belgrade, Serbia
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Strategic Management in the Arts is a one-stop, comprehensive overview of the management structures and strategies needed by organizations in the art and culture sectors. Lidia Varbanova knows her management theory inside out, but the real strengths of this book lie in the range of cases explored here. Lidia has an insider’s view of the cultural sector, from large arts organizations through tiny music companies, and this background makes her book highly useful for others looking to work in the same field. Varbanova reaches across history and around the world for her examples, giving us what will certainly be the standard textbook on cultural sector management for many years to come.

McGill Institute for the Study of Canada
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“This is an insightful introduction to strategic management in the arts and culture. It challenges students and art managers, researchers and decision makers to apply elements of strategic management in the art world – well conceptualized, and inclusive of concrete examples and pragmatic suggestions. The author makes a good point in emphasizing that skills are a necessary component in strategic arts management. A crystal clear guide to arts management!”

University of Jyväskylä, Finland
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