As a consultant and educator,
I travel the world to change it for the better!

Our collaborative encounters will motivate and inspire you
to be a happy professional in the arts, creative industries and beyond
in an international, strategic and entrepreneurial context.

My Uniqueness

Motivating

One-shot” professional coaching and intense masterclasses that help you to undertake positive changes in your professional life

Interactivity

Engaging and inspiring audiences and participants in public speaking and teaching

Structural approach

Analytical and research skills in consulting on diverse businesses: strategic plans leading to elaboration of clear, logical and well-structured documents

Balanced approach

Well thought-out combination between theory, research and practice in consulting and teaching practice

International coverage

Extensive international experience and rich network of professionals in over 55 countries

Personalized

Sharing short examples from my international experiences and happy life in coaching, moderating and public presentations

Benefits from Our Meeting (Online or Offline):

Understand the basics of strategies, management and entrepreneurship in the arts

Get practical advice and tips

Get motivated and inspired

Think and act “outside of the box”

Find your “happy zone” in a strategic context

“Walk the talk”- start your creative enterprise

Manage your creative organisation in a sustainable mode

Raise funds and gain visibility

Expand internationally

Find partners, colleagues & friends in a targeted country

Services

I work with organisations and people who want to be strategic,
entrepreneurial and innovative

Masterclasses & Training

Choose an online Masterclass on strategy, management or entrepreneurship in the arts, or with your input we can customize your training

Consulting & Research

Lift up your creative organisation and position it in a strategic, collaborative and international context

 

Coaching

 Be the Changemaker of your life and be happy and fulfilled with of what you do professionally

Speaker & Moderator

Let’s inspire your audiences, motivate your team or find the creative potential of your Board

 

Books

Learn and advance in the field of strategy, management and entrepreneurship in the arts, culture and creative industries

International Network

Countries visited for professional reasons and international network of colleagues and friends

Latest Interviews, Videos & Features

Invited Presentations

  • Sun
    25
    Sep
    2016
    Thu
    29
    Sep
    2016

    Lecture

    Kyiv, Ukraine

    Public lecture on International Entrepreneurship in the Arts for targeted group of cultural professionals

  • Mon
    03
    Oct
    2016
    Tue
    04
    Oct
    2016

    Seminar for emerging entrepreneurs

    Lviv, Ukraine

    Seminar for entrepreneurs on how to start a business venture in the creative sector, Center for Cultural Management

  • Thu
    06
    Oct
    2016
    Fri
    07
    Oct
    2016

    24th ENCATC Annual conference

    Valencia, Spain

    24th ENCATC Annual conference “Cultural Management Education in Risk Societies - Towards a Paradigm and Policy Shift

  • Mon
    10
    Oct
    2016
    Tue
    11
    Oct
    2016

    Workshop on Crossovers & Fundraising

    Chisinau, Moldova

    Culture & Creativity, EU-Eastern Partnership Programme, Workshop on Crossovers & Fundraising

  • Wed
    12
    Oct
    2016
    Thu
    13
    Oct
    2016

    Workshop on Crossovers & Fundraising

    Tbilisi, Georgia

    Culture & Creativity, EU-Eastern Partnership Programme, Workshop on Crossovers & Fundraising

  • Tue
    18
    Oct
    2016
    Fri
    21
    Oct
    2016

    World Summit on Arts and Culture

    Valletta, Malta

    7th World Summit on Arts and Culture “At the Crossroad? Cultural Leadership in the 21st Century”, International Federation of Arts Councils and Culture Agencies

  • Mon
    24
    Oct
    2016
    Fri
    28
    Oct
    2016

    Visiting Professor

    Belgrade, Serbia

    Visiting lecturer, Module on Strategic Management and Marketing in Culture, MA in Cultural Policy and Management, University of arts, Belgrade

  • Mon
    24
    Oct
    2016
    Fri
    28
    Oct
    2016

    Workshop on Crossovers & Fundraising

    Baku, Azerbaijan

    Culture & Creativity, EU-Eastern Partnership Programme, Workshop on Crossovers & Fundraising

  • Fri
    04
    Nov
    2016
    Sat
    05
    Nov
    2016

    Workshop on Crossovers & Fundraising

    Erevan, Armenia

    Culture & Creativity, EU-Eastern Partnership Programme, Workshop on Crossovers & Fundraising

  • Tue
    08
    Nov
    2016
    Wed
    09
    Nov
    2016

    Workshop on Crossovers & Fundraising

    Minsk, Belarus

    Culture & Creativity, EU-Eastern Partnership Programme, Workshop on Crossovers & Fundraising

  • Sun
    13
    Nov
    2016
    Wed
    16
    Nov
    2016

    Board Meeting

    Barcelona, Spain

    Board Meeting of IGCAT, the international network of experts in the fields of culture, arts, tourism and gastronomy

  • Sun
    19
    Feb
    2017

    Book Launch

    5:00 pmIndigo bookstore, Place Montreal Trust, 1500 McGill College Ave, Montreal

    Canadian launch of the book "International Entrepreneurship in the Arts" (Routledge 2016)

  • Mon
    27
    Mar
    2017

    Speaker

    Montreal, Canada
  • Mon
    01
    May
    2017
    Thu
    04
    May
    2017

    Visiting Professor

    New Delhi, India

    ARThinkSouthAsia Fellowship Programme (2017-2018)

     

  • Tue
    30
    May
    2017
    Sat
    03
    Jun
    2017

    Senior Expert & Trainer

    Minsk, Belarus

    Training of Trainers, Culture & Creativity, EU Eastern Partnership Programme: https://www.culturepartnership.eu/en

  • Mon
    12
    Jun
    2017
    Fri
    16
    Jun
    2017

    Key Trainer & Consultant

    Sofia, Bulgaria

    International Summer Academy “ROCK THE BOAT! Entrepreneurship and Leadership in the Performing Arts and Creative Industries: International Trends and Local Specificity”, NATFA

  • Tue
    20
    Jun
    2017
    Sun
    25
    Jun
    2017

    Senior Expert & Trainer

    Baku, Azerbaijan

    Training of Trainers, Culture & Creativity, EU Eastern Partnership Programme: https://www.culturepartnership.eu/en

  • Wed
    28
    Jun
    2017
    Fri
    30
    Jun
    2017

    Visiting Lecturer

    Timisoara, Romania

    Cultural Entrepreneurship in the 21st Century: The Rainbow of Value, Innovation, Money and Audiences (Intensive Interactive Training for Cultural Managers)

     

  • Mon
    03
    Jul
    2017
    Sat
    15
    Jul
    2017

    Visiting Professor

    Rijeka, Croatia

    Unicult2020: The International Arts & Cultural Management & Policy Programme: "Financing the Arts and Culture, part II: Cultural leadership and Decision-making processes"

  • Wed
    19
    Jul
    2017
    Sat
    22
    Jul
    2017

    Senior Expert & Trainer

    Chisinau, Moldova

    Training of Trainers, Culture & Creativity, EU Eastern Partnership Programme: https://www.culturepartnership.eu/en

  • Mon
    24
    Jul
    2017
    Thu
    27
    Jul
    2017

    Senior Expert & Trainer

    Almaty, Kazakhstan

    UNESCO Regular Programme for 2017 “Understanding, promotion, ratification
    and implementation of the 2005 Convention in Central Asia” http://en.unesco.org/creativity/

  • Sun
    06
    Aug
    2017

    Visiting Lecturer

    Varna, Bulgaria

    Atelier for Young Festival Managers

    Seminar on "Audiences: On the Crossroad of Market Opportunities and Cultural Participation"

     

  • Wed
    11
    Oct
    2017
    Sat
    14
    Oct
    2017

    Presenter & Moderator

    Ponta Delgada, Azores

    Culture, Sustainability and Place: Innovative Approaches for Tourism Development - International Conference

  • Mon
    23
    Oct
    2017
    Fri
    27
    Oct
    2017

    Visiting Professor

    Vilnius, Lithuania

    Lithuanian Music and Theatre Academy

    Module on Strategic Management and Entrepreneurship

  • Mon
    30
    Oct
    2017
    Wed
    01
    Nov
    2017

    Visiting Professor

    Almaty, Kazakhstan

    Digital Arts and Digital Marketing

  • Thu
    02
    Nov
    2017
    Sun
    05
    Nov
    2017

    Visiting Lecturer & Mentor

    Sofia, Bulgaria

    Intensive Academy "Entrepreneurship in the Arts"

     

  • Mon
    06
    Nov
    2017
    Wed
    08
    Nov
    2017

    Visiting Professor

    Sofia, Bulgaria

    National Academy for Theatre and Film Studies

    Module on International Entrepreneurship and Strategic Management in the Performing Arts

  • Mon
    13
    Nov
    2017
    Fri
    17
    Nov
    2017

    Visiting Professor

    Belgrade, Serbia

    Module on Strategic Management and Marketing in Arts and Culture

    MA in Cultural Policy and Management (UNESCO Chair)

     

See the list of selected previous invitations as a keynote speaker, public presenter or session moderator

Happy Stories

“Lidia has extraordinary international knowledge, vision and experience that add sparks of brilliance in every professional challenge she undertakes. I have known her for over 20 years now and through our collaboration she has always impressed me with her depth of vision in cultural policy and cultural management matters. We are now honoured to have her as an active member of the Board of the International Institute of Gastronomy, Culture, Arts and Tourism.” (August, 2016)
Dr. Diane DoddExecutive Director
International Institute of Gastronomy, Culture, Arts and Tourism IGCAT
“Lidia's targeted and intense masterclasses on international cultural cooperation, strategic planning, entrepreneurship, project leadership and other areas are always greatly appreciated by the participants. Her capacity to analyze, connect theoretical discourse with cultural practice and cultural issues with social development makes her an invaluable member of our international team.”
Chris TorchSenior Associate
Intercult
Stockholm, Sweden
Program Director
Rijeka 2020 - European Capital of Culture
“What Prof. Varbanova has given me was more than knowledge. She has given me guidance, direction and inspiration, optimism and motivation on the path of my personal and professional development.”
Marija Gajic Professor and Marketing Manager
The Institute for Foreign Languages
Belgrade, Serbia

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