There are plenty of innovative ideas raising daily all over the world. Innovation is a key tool of entrepreneurship, including for entrepreneurs who work in the arts, culture and entertainment industries. “Thinking beyond the box” is a must in the competitive world we live in. It is important to not only be better than the competitors, but to do things differently, in a new or unusual way.
Below is a selection of several projects of entrepreneurs who connect art, music or entertainment with business, and create projects in a non-conventional way with the purpose to not only have a financial benefit but to also entertain audiences, create curiosity, bring elements of unexpected experiences. Making money, engaging audiences and helping artists comes in a package in these creative and innovative projects.
The UK startup is currently offering free software to Mac, iPhone and iPad users — although it intends to include other operating systems in the future. Once installed, it works in the background and keeps a private record of all media accessed by the user, creating a digital diary of music, video, podcast and e-book consumption held on Pikup’s servers. Those using the service can then pay a small monthly subscription to support the arts, with the twist being that their money will be split between the artists whose work they have been playing. Pikup analyses the collective listening and viewing habits of all of its users and allocates subscription funds appropriately. Media creators, meanwhile, will be able to create accounts in order to claim their income. Pikup also has plans to allow bands and filmmakers to have a say in regards to how much of the site’s funds goes to them and how much is used to monetize the company’s operations.
Pikup has taken the model of popular sites such as last.fm and discovered a way to fund artists based on how often their media is accessed by each individual, rather than relying on a one-off initial payment. Does this signal a shift towards fairer allocation of profit for artists?
Located directly on the banks of the river Spree, the Nhow Berlin bills itself as the only hotel in Europe offering two professional music studios. A dedicated music manager is on staff, as is a team drawing heavily from local music colleges. Regular live events and concerts take place in the hotel’s event spaces and terraces, while first-rate DJs are on hand in the bar. The music studios are operated in collaboration with Lautstark Music GmbH/René Rennefeld, which also manage the legendary Berlin Hansa recording studios. The Nhow’s 304 rooms, meanwhile, are kitted out with iPod connections and more than 30 TV and 100 music radio stations integrated in a state-of-the-art entertainment system. Wireless Internet and more than 5,000 videos-on-demand are available in every room; Gibson guitars are even available through room service. One wall of the hotel’s exterior is also being designed through a collaboration with Berlin graffiti artists. Pricing for a weeklong stay in early December is about EUR 174 per night.